The usefulness of panoramic landscape maps
Brochures full of snapshots assisted with simple locator maps can adequately describe a destination but nothing rivals the power of instant spacial perception achieved by portraying a region in a sweeping 3-dimensional view through a well designed panorama map. It allows prospective visitors to roam and to explore even before leaving home. It heightens interest and anticipation and also makes a memorable souvenir to take back.
Do such maps still have relevance in a world of Google Earth and Bing? Absolutely, because the power of visual representation of a good panoramic tourist map lies in its clever use of a progressive central perspective – in translation the foreshortening of the foreground and the highlighting of features of interest, even in the background. The curvature of the earth is furthermore greatly exaggerated to bring out details and valley bottoms which could not be seen in a normal perspective view. Panoramic maps are complementing the Google Earth experience and vice versa.
Panoramic maps are absorbed easily by the viewer, because they complement our sense of visual perception. They have a long history in destination marketing and as tourist orientation maps. A list of some of their uses:
- Tourist association
- - to promote a region
- - to better the guest experience
- Tour operator
- - to show their routes within a region
- - to use as trip-planning tool or as a souvenir
- Real Estate
- - to promote a location, a project
- - to pinpoint location(s) within a region
- - to promote locations, to promote goodwill
- - to serve as a geographic teaching tool
Winfried Kettler is one of Europe's foremost artists of the genre, and he has produced panoramic maps for many of the Alpine region's Tourism Associations from his studio in the Swiss Alps. To see samples of his other work, click the link to his gallery: http://www.kettler-panorama.ch/galerie.htm
We work with you to customize our panoramas to your specific needs, whether it be for tourism or destination promotion, for location profiling in real estate, as a reference map in a publication, film productions, or for any other use where you want to capture the essence of our great landscapes at a glance.
Click here to learn more about past custom jobs.
Let us show you how a panorama can enhance the promotion of your business, in print or on the web. We also customize our above panoramas to your specific needs, whether it be for tourism or destination promotion, for location profiling in real estate, as a reference map in a publication, film productions, or for any other use where you want to capture the essence of our great landscapes at a glance.